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Kellogg's Corn Flakes and Coco Pops no longer vegan, lanolin used

Kellogg's Corn Flakes now contain animal productsKellogg's Corn Flakes now contain animal products

Date: 2011-03-09

Kelloggs now put lanolin-based vitamin D in their Corn Flakes and Coco Pops. They may extend this to more products at a later date.

A response to a request from the Vegan Society has made clear that both Kellogg's Corn Flakes and Coco Pops are no longer vegan. These products now contain vitamin D derived from lanolin (D3), a waste product fromt the wool industry and sometimes the slaughterhouse, depending on how they source it.

The poor nutrition given by many main brand cereals has been highlighted in recent years, so it seems rather than improve the range to make the core ingredients more nutritious, it's easier just to add in some ground up vitamins. It's a shame they've chosen an animal product to do this with, as there are vegan sources of vitamin D (D2). The main thing now is to spread the word. So please do.

The UK population gets most of its vitamin D from sunlight in Summer. Make sure you get plenty of regular daylight exposure of your skin in the 6 months of summer, but never long enough to result in burning. This will vary for different skin types. Darker skin takes more sunlight exposure to manufacture the same amount of vitamin D. During the winter consume foods fortified with vitamin D2 (non-animal). For good bone health you need vitamin D and a variety of key nutrients and plenty of exercise. For links to more nutritional information see the ActiVeg basic vegan nutrition article.

The full Kellogg's response to the Vegan Society:

> From: consumercare.uk@...

> 7 February 2011

> Thank you for your email.

> The Kellogg Company has a long heritage of providing consumers with high
> quality, tasty and nutritious foods, including foods with added vitamins
> and minerals. Due to the public health concern regarding insufficient
> intakes of Vitamin D within the UK population (as highlighted by the
> Scientific Advisory Committee on Nutrition (SACN) - an advisory
> Committee of independent experts providing advice to the Food Standards
> Agency and Department of Health as well as other Government Agencies and
> Departments), we have chosen to now fortify 2 of our biggest brands –
> Kellogg’s Corn Flakes and Coco Pops, with Vitamin D. This in turn, means
> that these products will no longer be suitable for Vegans.

> The Vitamin D that we use for fortification (D3) is not suitable for
> Vegans, as it is sourced from Lanolin. This is because it withstands
> our processing methods, helping consumers meet their dietary
> requirements in a safe and responsible manner.

> Kellogg’s Corn Flakes will be the first to be fortified, and the first
> production run will be the 1st of December 2010. It will be apparent by
> its inclusion on the ingredient list, as well as on the nutritional
> panel. We do not label our products with a vegan symbol.

> As of March, there will be a clear indication on the front of the pack
> that will food now ‘contain Vitamin D’, therefore alerting those that
> normally choose to eat the Corn Flakes. But unfortunately there will be
> a period of time (from 1 December until 1 March) that it will not be on
> the front of pack, therefore people will need to check the ingredient
> list and or nutritional information, where it will be stated.

> Earlier this year, we launched a new variant of Coco Pops called ‘Choc n
> Roll’. This too is fortified with Vitamin D. We plan to fortify all of
> the Coco Pops range, beginning with Coco Pops Moons and Stars in the
> first quarter of 2011, and Coco Pops Original and Coco Pops Mega
> Munchers in the second quarter, meaning that they will no longer be
> suitable for Vegans. (Coco Pops Rocks will also be included, but it is
> not currently suitable for Vegans).

> We do value your comments and appreciate the differing needs of all our
> consumers and do no want to exclude anyone from enjoying our products.
> We will keep you informed via the Vegan society of any changes we make
> with fortification of our products.

> Other products that we offer that remain suitable for Vegans include:

> Just Right
> Fruit and Fibre
> Frosties
> Rice Krispies
> Rice Krispies Multigrain
> Raisin Wheats

> Kind regards
> --------
> Consumer Services Representative

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MigPreoneerep, Bulgaria on 22nd Apr 2013 03:09

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